How to Become a Better Marketer | Ep. #20

<p>In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:25 – How to become a better marketer</li> <li>00:50 – Talking to the highest performers <ul> <li>01:20 – Find what’s working and what’s not</li> </ul> </li> <li>01:38 – Learning through reading <ul> <li>01:45 – Looking for case studies and then trying it out yourself</li> <li>02:30 – Look for recent studies</li> </ul> </li> <li>03:00 – Where to find these case studies <ul> <li>03:10 – <a href="http://land-book.com/">land-book.com</a>, <a href="http://swiped.co/">swiped.co</a>, <a href= "https://growthhackers.com/welcome">Growth Hacker</a></li> <li>04:00 – <a href="https://www.whatrunswhere.com/">What Runs Where</a>, <a href="https://www.whichtestwon.com/">Which Test Won</a></li> </ul> </li> <li>04:30 – Looking for innovative stuff <ul> <li>04:40 – Infographics that are animated</li> <li>05:30 – Going to social sites to see what’s new and replicating those strategies</li> </ul> </li> <li>06:30 – Having the right mindset <ul> <li>06:40 – Persistence and stubbornness</li> <li>08:00 – Don’t give up too quickly</li> </ul> </li> <li>08:15 – Look at your data and survey your customers <ul> <li>09:00 – Find out where people are dropping off and why they aren’t buying</li> <li>09:20 – Quantitative and qualitative data</li> </ul> </li> <li>09:50 – Develop an experimentation process (Brian Balfour’s <a href= "http://www.coelevate.com/essays/growth-process-first-tactics-second"> blog post</a>)</li> <li>10:50 – Subscribe to get more marketing tactics!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Connect with high performers to see what’s working for them.</li> <li>Read case studies and model successful marketing strategies.</li> <li>Analyze your data and survey your customers.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="http://land-book.com/">land-book.com</a>, <a href= "http://swiped.c