How to Be a Good Podcast Host: A Conversation with Elaine Appleton Grant - Part 2

<p><em>“And that is also something you asked before about common problems with new podcasters, and this is true of companies and organizations. They can be very large, very well-funded organizations, it doesn’t really matter. They’ll say ‘we want to have a podcast.’ Well, why do you want to have a podcast? ‘Well, because everybody has a podcast’ or ‘because we want to get our message across well.’ That’s not a podcast, that’s an ad. Go buy ads on somebody else’s time. Or they simply don’t really know. They think it would be a good vehicle, but they don’t really know, and, um, and therefore it’s very hard to make it succeed.” </em>-- Elaine Appleton Grant</p><p>&nbsp;</p><p>This episode’s the second half of my interview with award-winning journalist, audio producer, and <em>Sound Judgment</em> host Elaine Appleton Grant, as we talk about the challenge of building an effective audio brand from scratch, how an increasingly diverse audio industry has helped give more people a voice than before, and our experiences with Twitter alternatives Mastodon and Post.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.</p><p>&nbsp;</p><p><strong>Way More than Music</strong></p><p>The second half of our interview begins with a look at Elaine’s experiences with large companies that try to follow the trends and enter the podca