How to Avoid Over-Servicing Clients | Ep. #441

<p><span style="font-size: 10pt;">In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Avoid Over-Servicing Clients</em></span></li> <li><span style="font-size: 10pt;">00:47 – Eric uses <a href= "https://hubstaff.com/">Hubstaff</a>, which is a time tracking tool</span> <ul> <li><span style="font-size: 10pt;">01:00 – It’s important to internally track time in a company</span></li> <li><span style="font-size: 10pt;">01:15 – You don’t have to charge per hour, but audit your time wisely</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:38 – Follow what’s in the contract</span> <ul> <li><span style="font-size: 10pt;">01:44 – Learn how to say “no” if it’s not in the contract</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:07 – Eric hired <a href= "https://itunes.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013?mt=2"> The Smart Agency Podcast’s</a> <a href= "https://www.linkedin.com/in/jasonswenk/">Jason Swenk</a></span> <ul> <li><span style="font-size: 10pt;">02:20 – He created the tactic called “Zero Dollar Charge Order”</span></li> <li><span style="font-size: 10pt;">02:27 – You send an invoice for zero dollars that states the services you gave for free</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:35 – If you have to charge for it, charge for it</span></li> <li><span style="font-size: 10pt;">03:59 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:07 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrai