How to Acquire New Clients Without Being Pushy

<p><span style="font-weight: 400;">Are you an awesome entrepreneur, consultant, accountant, or career coach?</span></p> <p><span style="font-weight: 400;">Whatever your business, how do you expect people to find out about you and your talent? Promoting your work opens up unlimited opportunities because your valuable product or service sees the light of day.</span></p> <p><span style="font-weight: 400;">Being modest, introverted or humble and not self-promoting, is holding you back.</span></p> <p><strong>Your less competent competitor is about to get the business.</strong></p> <p><span style="font-weight: 400;">True, we are all afraid of sales. The perception. The idea of being pushy.</span></p> <p><span style="font-weight: 400;">Many people equate sales with making people buy things they don’t want, don’t need, and can’t afford. Daniel Pink, in his bestseller,</span> <a href= "https://www.danpink.com/books/to-sell-is-human/"><span style= "font-weight: 400;">"To Sell Is Human"</span></a> <span style= "font-weight: 400;">states that 1 in 9 roles has a formal sales title. But 9 out of 9 roles involve selling to other people. </span></p> <p><span style="font-weight: 400;">Teachers sell to kids. Doctors sell to patients. Authors sell to readers. If your work involves other humans, you are selling.</span></p> <p><strong>Finding ways to help others.</strong></p> <p><span style="font-weight: 400;">Want clients? Start talking to your network.</span></p> <p><span style="font-weight: 400;">Find out how they are doing, how business is going, back and forth with ideas without any expectation of anything materialising. None of this costs anything but time.</span></p> <p><span style="font-weight: 400;">But it is not a cost, it's an investment that can pay your business in spades, short term and long.</span></p> <p><strong>Some home truths</strong></p> <p><strong>Truth #1:</strong> <span style="font-weight: 400;">If you operate on the assumption that people will benefit from using your products and services, then sales is entire