How to Accurately Measure Return on Investments

<p><span style="font-weight: 400;">One main difference between the companies that have struggled through the pandemic and those that continue to thrive is the ability to effectively integrate new technologies.  To understand this better, Craig Brown and Thom Singer are joined by Digital Enterprise Society board member Yaser S. Kabakibo for a deep dive into the intersection of the technology provider, the service provider, and the customer. They cover the importance of meeting the needs of all invested parties when integrating new tools and processes and how doing so will protect against the unknown as well as maximize the return on investments. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn about:</span></p> <p><strong>Understanding the intersection between sales and technology</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Both work to add new features that meet customer demand.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Cost reduction and operational efficiencies cannot be the only considerations </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Failure to consider integration potential and new business processes result in untapped potential.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Do service providers really offer a third perspective to bridge the gap between sales and technology? </span></li> </ul> <p><strong>Measuring return on investments</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">New technologies come with their own set of challenges that have to be learned. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can we move toward a better ROI for all invested parties? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Effectively implementing a too