How This One Tool Will Help You Easily Drive 20%+ More Conversions (With Oribi CEO Iris Shoor)

<p><span style="font-weight: 400;">In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!</span></p> <p> </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: Easy Analytics with Iris Shoor.</span></li> <li><strong>[00:56]</strong> <span style="font-weight: 400;">An introduction into Oribi; a more accessible alternative to Google Analytics.</span></li> <li><strong>[04:40]</strong> <span style="font-weight: 400;">Which kinds of online businesses Oribi is the best fit for.</span></li> <li><strong>[05:48]</strong> <span style= "font-weight: 400;">Metrics for the performance of Oribi such as the conversion rate it increases.</span></li> <li><strong>[07:10]</strong> <span style="font-weight: 400;">How Oribi makes money.</span></li> <li><strong>[07:47]</strong> <span style="font-weight: 400;">The ideal traffic amount for sites looking to derive value from Oribi.</span></li> <li><strong>[08:47]</strong> <span style="font-weight: 400;">How much Oribi has raised and how many clients they serve.</span></li> <li><strong>[09:35]</strong> <span style="font-weight: 400;">The type of company and founder-vision that suits a capital rai