How This Ad Lost One Company a Billion Dollars | Ep. #1244

<p><span style="font-weight: 400;">In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How One Ad Lost a Company a Billion Dollars. </span></li> <li>[00:34] <span style="font-weight: 400;">A little about Peloton, what the company produces and its reputation.</span></li> <li>[01:15] <span style="font-weight: 400;">The content of the ad in question and the story behind it.</span></li> <li>[02:12] <span style="font-weight: 400;">The backlash against the ad and the resulting drop in value for Peloton.</span></li> <li>[02:40] <span style="font-weight: 400;">Neil's own experiences buying his wife a Peloton!</span></li> <li>[03:40] <span style="font-weight: 400;">Did this saga actually hurt the company and how badly?</span></li> <li>[04:26] <span style="font-weight: 400;">Good press, bad press and neutral promotion.</span></li> <li>[06:08] <span style="font-weight: 400;">Coming back from a negative press cycle and using it to your advantage.</span></li> <li>[06:57] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://www.onepeloton.com/"><span style= "font-weight: 400;">Peloton</span></a><span style= "font-weight: 400;"> </span></li> <li><a href="https://www.soul-cycle.com/"><span style= "font-weight: 400;">SoulCycle</span></a></li> <li><a href="https://www.tesla.com/"><sp