How Third-Party Data Creates More Meaningful CX w/ Aimee Irwin

<p><span style="font-weight: 400;">Your customer is a kid at the top of a snowy hill, ready to take the plunge on her sled. </span></p> <p> </p> <p><span style="font-weight: 400;">It would be too bad if there were bumps along the way, keeping her from sledding smoothly (and quickly) to the bottom, right?</span></p> <p> </p> <p><span style="font-weight: 400;">That’s when third-party data comes in to smooth the bumps.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode of the B2B Revenue Executive Experience, I speak with</span> <a href= "https://www.linkedin.com/in/aimee-irwin-380194/"><span style= "font-weight: 400;">Aimee Irwin</span></a><span style= "font-weight: 400;">, VP of Strategy for Targeting at</span> <a href="https://www.experianplc.com/"><span style= "font-weight: 400;">Experian</span></a><span style= "font-weight: 400;">. Experian provides businesses with essential data and analytics to meet the consumer’s demands for an all-encompassing experience.</span></p> <p> </p> <p><span style="font-weight: 400;">Today, we’re exploring:</span></p> <p> </p> <p><span style="font-weight: 400;">- The value third-party data offers the customer experience</span></p> <p> </p> <p><span style="font-weight: 400;">- 3 tips for finding success by combining first and third-party data</span></p> <p> </p> <p><span style="font-weight: 400;">- How interacting with your own messaging can help you enhance the CX</span></p> <p> </p> <p><span style="font-weight: 400;">Email Aimee at</span> <a href= "mailto:audiences@experian.com"><span style= "font-weight: 400;">audiences@experian.com</span></a></p> <p> </p> <p><em><span style="font-weight: 400;">For the entire interview, you can listen to</span></em> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <em><span style="font-weight: 400;">The B2B Revenue Executive Experience</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p><em><span style="font-weight: 400;">If you don’t use Apple