How the Psychology of Web Design Affects Your Visitors

<p>For more detailed show notes, visit <a href="https://www.skyrocketradio.com/blog/how-the-psychology-of-web-design-affects-your-visitors" target="_blank">https://www.skyrocketradio.com/blog/how-the-psychology-of-web-design-affects-your-visitors.</a></p> <p>There are hundreds of websites with great content and perfect promotion on-air and on social but never really take off. &nbsp;Most visitors come once and then never return. &nbsp;Have you had a website like this and wondered why? &nbsp;This is where the psychology of web design comes in.</p> <p>The choices that go into your website design can make or break your site’s success. &nbsp;Research shows that 94 percent of users don’t trust websites that are poorly designed. &nbsp;And we’re talking about more than just aesthetics. &nbsp;Experts in quality web design know that a great website goes beyond simply being attractive. Any proper website should impress your visitors, hold their attention, and lead them to action.</p> <p>The psychology of web design includes how colors, spacing, loading times, and even the fonts you use can affect a visitor’s mood and perception of your radio station or company. <a href="https://www.canva.com/logos/color-psychology-the-logo-color-tricks-used-by-top-companies/" target="_blank">Canva did a great article</a> on how major brands that you know have used colors in their logos to drive feelings about their products.</p> <p><strong>Layout</strong></p> <p>A great website layout guides the user towards the action the designer wants them to go. &nbsp;Studies have shown that 38 percent of users claim to leave a site if the content or the layout is unattractive.</p> <p><strong>Fonts</strong></p> <p>The font choice chosen for your website can say a lot about your station as well. &nbsp;They set the tone of the writing overall.</p> <p><strong>Space</strong></p> <p>It’s important to find the right mix of pleasing design and content saturation to generate positive feelings from visitors so they will remain on the page longer.</p> <p><strong>