How The Paid Marketing Manager At Reply.io Reduced Adwords CPA From $200 -> $100 | Episode #19

<p>In this episode, Tukan spoke with the Paid Marketing Manager at Reply.io, Alex Panchuk.</p> <p><br></p> <p>Sales engagement platforms = highly competitive category.&nbsp;</p> <p><br></p> <p>(And very expensive keywords)</p> <p><br></p> <p>Meaning... every. single. dollar. really does count when you're playing in that space.&nbsp;</p> <p><br></p> <p>But HOW DO YOU make every dollar count when you're going up against the likes of SalesLoft &amp; Outreach? 🤔</p> <p><br></p> <p>Well, in short - you have to get creative.&nbsp;</p> <p><br></p> <p>(Like REALLY creative)</p> <p><br></p> <p>SOOOOO creative that you figure how to play Google at it's own game, confusing the tag manager and reduce your adwords CPA by $100.</p> <p><br></p> <p>YEP.</p> <p><br></p> <p>That's what our guest for today's episode, Alex Panchuk, figured out how to do (a true "growth hacker" at heart ❤️)</p> <p><br></p> <p>During this conversation, Alex broke down the EXACT process behind how he's been able to setup this up and within just a few weeks, reduce his CPA from $200 to $100.</p> <p><br></p> <p>P.S. If you want to connect with Alex on LinkedIn - click <a href="https://www.linkedin.com/in/alex-panchuk/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message