How the Indiana Pacers Honor the Past and the Present with Winning Social Content

<p>Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is our guest on this episode of the Social Pros Podcast, where we talk about how the Indiana Pacers leverage social, coordinate teams, and how they have diversified their organization.<strong> </strong></p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Life as a social media practitioner is not as glamorous as the Instagram superstar influencers would have you believe. The reality of being a social pro in modern society is that you’re going to be glued to your phone (or laptop, tablet, etc.) 24/7. So, if you want to become a successful social media professional, <strong>you must live and breathe social</strong>.</p> <p>Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is a force to be reckoned with and is making a huge impact on the way the Pacers use social media. She has helped to <strong>structure new roles, coordinate teams, build compelling content and brand strategies</strong>, and so much more. Although she loves her job and has a genuine passion for social media, Tatiana admits that life as a social pro can be quite taxing.</p> <p>As Tatiana states in this episode, if you want to become a social pro, <strong>you must be prepared for the busy lifestyle that comes with it.</strong> As a social pro, you’ll wear multiple hats and you’ll have to learn how to balance every facet of the job with your personal life.</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:47 – How Tatiana approaches managing multiple brand’s social media accounts</li> <li>07:22 – How Pacers structure their teams and roles within the organization</li> <li>10:45 – How Ta