How the College Football Playoff Prioritizes Social Media Content

<p>Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this Social Pros episode to share how to manage busy social media channels for college football.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.supermetrics.com/social-pros" target= "_blank" rel="noopener"><strong>Supermetrics</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>What does the social media team behind College Football Playoff look like?</p> <p>Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this episode of Social Pros to give us an insight into her day-to-day role.</p> <p>Katie manages to <strong>coordinate content</strong> with different schools, universities, ESPN, and more in what sounds like a whirlwind of responsibility. Despite this, her social media team has only 19 members to keep on top of things.</p> <p>Katie shares exactly how she and her team manage coverage throughout the football season that both <strong>resonates and informs fans</strong>. She talks about how you should always be <strong>authentic</strong> on social and encourage a dialogue wherever possible. <strong>“Social is called social for a reason,”</strong> after all.</p> <p><strong>In This Episode:</strong></p> <ul> <li>6:11 – An introduction to College Football Playoff</li> <li>8:38 – The strategic role of social media within college football</li> <li>11:02 – How Katie manages social media with such a small team</li> <li>12:49 – How College Football Playoff collaborates with ESPN</li> <li>13:57 – Katie’s approach to managing social media throughout the year</li> <li>18:46 – The challenges of collaboration and coordination with different teams</li> <li>22:40 – How Katie’s team keeps up with all the changes in College Footb