How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders

<p>Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.</p><p>1:20 Conversation with Doug<br>3:35 Buyer journey<br>6:50 Value of content<br>9:00 2 audiences<br>13:00 AI vs authenticity<br>17:00 Measuring success<br>23:52 Who will succeed<br>26:15 Sales/marketing org<br>28:51 Advice to young marketers<br>30:44 Outro </p><p><a href="https://thejuice.registration.goldcast.io/events/36c626eb-83a3-4ddd-8379-eef2f48023e9">Register for How to Answer, "What's the ROI of Our Content Marketing Program?"</a> (Digital Event)</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Doug:| <a href="https://www.linkedin.com/in/dougbell1/">LinkedIn</a> | <a href="https://www.chiefoutsiders.com/">Chief Outsiders </a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>