How Successful Partners Balance Each Other and Grow Their Agency

<p>Do you have an agency business partner? Are you considering bringing on a partner? Or experiencing challenges with your partner? Many people are afraid to start an agency with a partner because they think it will end badly. And it's true, striking the right balance with a partner is no easy feat. However, finding a partner that compensates for your shortcomings makes it all worthwhile. Today’s guests have had a successful agency partnership for over a decade. As expected, they have faced challenges along the way and found success by inserting their own style into their agency formula.</p> <p><strong>Alexis Krisay</strong> and <strong>Melissa DiGianfilippo</strong> are the owners and partners of <a href= "https://serendipitconsulting.com/" target="_blank" rel= "noopener">Serendipit Consulting</a>, a full-service marketing and creative agency in Phoenix, Arizona. They’ve been partners at their digital agency for almost 15 years. It seems like a long time to work alongside a co-owner. However, with backgrounds in PR and marketing, they found they complement each other very well over the years. Recently, they started a podcast together called Will it Stick that covers bold marketing campaigns and PR stunts.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>The secret to a successful agency partnership.</li> <li>Why key differences can lead to synchrony.</li> <li>How a mastermind can help you get intentional about your business.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>Wix: </strong>Today’s episode is sponsored by the <a href="https://wix.com/partners" target="_blank" rel= "noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/