How Steak-umm Conquered Social Media

<p>Nathan Allebach, the Creative Director of Allebach Communications, joined the Social Pros podcast for a chat about the ins and outs of creating brand voices and how he created the iconic Steak-umm brand persona.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Nathan Allebach, the Creative Director of Allebach Communications, is on the Social Pros podcast to share his thought process behind creating the Steak-umm brand persona, and the ins and outs of <strong>balancing client expectations</strong> with <strong>audience expectations</strong>.</p> <p>Jumping on the Twitter scene at a time when big brand personas just started dominating the platform, Nathan admits to being pleasantly surprised once the Steak-umm voice rose in popularity.</p> <p>Nathan discusses how his success simply boiled down to experimentation and how he had to apply clear-cut strategies to keep the brand persona out of the red and in the black. He also shares a few pointers on <strong>pitching brand personas</strong> and <strong>earning client trust</strong> further down the line.</p> <p>Nathan also explains why it’s important for social pros to prioritize basic media literacy and critical thinking.</p> <p><strong>In This Episode:</strong></p> <ul> <li>04:12 - Nathan tells us about his podcast “What's Really Good”</li> <li>05:13 - How Nathan’s wealth of knowledge helped make him a social media expert</li> <li>07:46 - Inspiration behind the Steak-umm brand persona</li> <li>10:10 - The general reaction when the Steak-umm voice took off</li> <li>13:12 - How to breathe life into brand voices</li> <li>16:50 - How Nathan handled non-marketing related messages sent to the brand</li> <li>20:15 - The dynamics of Nathan’s relationship with the Steak-umm stakeholders/b