How Specializing & Niching Your Business Makes You Referable with Natalie Eckdahl (Mastering Excellence Series)

<p><span style="font-weight: 400;">Being everyone to everybody can cause confusion. Your business won’t pop into someone’s mind as the “expert” or “go-to person” if you don’t communicate your specialty. The world needs to understand very concisely what you do and who you do it for. Otherwise, your value may get lost in the surplus of businesses that fail to communicate their expertise.</span></p> <p><span style="font-weight: 400;">Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how specializing and niche makes your business referable in the Mastering Excellence Series on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Natalie Eckdahl is obsessed with helping women entrepreneurs retain more profit and deliver more impact, and she launched the award-winning</span> <a href= "https://bizchix.com/category/podcast/bizchix/"><span style= "font-weight: 400;">BizChix podcast</span></a> <span style= "font-weight: 400;">in 2014 to do just that. Since then, Natalie has helped thousands of women business owners by leveraging her MBA as well as her corporate and small business expertise to provide actionable strategies for profit and growth. She and her team serve women service business owners through their two group coaching programs - Six Figures Lab and Leadership Lab. As a wife, mom of three kids ages 7-19 and a caregiver to her Mom, Natalie appreciates how entrepreneurship can give you freedom of time to focus on your VIPs. She loves to drink steaming hot Ethiopian coffee, even in the summer, and last Christmas she asked for an Owl.</span></p> <p><span style="font-weight: 400;">In today’s episode, Nikki and Natalie discuss why niching down amplifies how you are able to show up