How Speaking Opportunities Can Be Your Most Impactful Marketing Strategy with Charlie Whyman

<p>Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker. Her company, Curious B2B Marketing, offers training, programs, consulting, coaching, and masterclasses. She’s best known as the creator of the OTTER Framework (Objectives, Tools, Training, Expectations, Review &amp; Reflect). The topic of today's conversation with Brett is public speaking. Giving speeches was intimidating at first, but now Charlie is a pro and relies on them to primarily grow her business. </p><p>0:00 Intro <br>0:48 Conversation with Charlie <br>2:00 Background <br>6:45 OTTER <br>11:44 Speaking opportunities <br>14:07 12 week sprints <br>16:45 Getting speaking gigs <br>19:46 Storytelling <br>22:40 Mindset and nerves <br>25:20 Tracking success <br>30:44 Advice to marketers <br>31:50 Get connected <br>32:26 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/creators-waitlist">Sign up for the Creator Pages waitlist</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Charlie: <a href="https://www.curiousb2bmarketing.com/">Website </a>| <a href="https://twitter.com/charlie_whyman?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter </a>| <a href="https://www.linkedin.com/in/charliewhyman/">LinkedIn</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>