How SpaceIQ Transformed Their Partner Engagement

<p>In this episode of SaaS Connect, your host Evan Radisic from <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a> speaks with <a href="https://www.linkedin.com/in/daniel-graff-radford-93899/">Daniel Graff-Radford</a> (CEO at <a href="https://www.linkedin.com/company/allbound/">Allbound</a>) and <a href="https://www.linkedin.com/in/mooredanielle/">Danielle Moore</a> (Director, Channel Marketing at <a href="https://www.linkedin.com/company/spaceiq/">SpaceIQ</a>) about what SpaceIQ did to transform partner engagement.</p> <p>Allbound is channel partner collaboration software and the tool that SpaceIQ uses in its partner program.</p> <p>In the year when Covid hit and things weren’t easy for most, SpaceIQ experienced tremendous partner revenue growth, and the discussion revolves around this.</p> <p>A note before we dive in: Daniel mentions that SpaceIQ has a very advanced multi-tiered program with over 100 partners, and says that if you're thinking about scaling your partner program, it's probably not a great idea to start with everything SpaceIQ is doing.</p> <p>On to the conversation which covers:</p> <ul> <li>Moving from an old partner portal to a new portal that is easier to navigate.<br> </li> <li>One of the greatest problems SpaceIQ was experiencing was its lack of regular communication with partners. &nbsp;What they did to improve communication and find the balance to avoid bombarding them.<br> </li> <li>Hurdles they faced and how they handled resistance to the new way of doing things.<br> </li> <li>What they did to give more support and keep control.<br> </li> <li>How they push the partner register deal through the organization to close it, and who in the organization is part of it.<br> </li> <li>Partner levels, their partner matrix, and coordinating partners.<br> </li> <li>The decision making process of knowing who is best positioned for each lead.<br> </li> <li>Campaign-in-a-box and how it empowers partners to run their own campaigns with minimal effort and cong