How Social Pros Can Build Their Own Personal Brands

<p>Mary Nice, Senior Strategist at Convince & Convert, takes the mic in this episode to share some tried and tested strategies for building a personal brand.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a few differences between working for a bigger brand and venturing out on your own.</p> <p>She walks us through her personal journey in creating a personal brand and her motivation behind taking that bold step. Mary also stresses the <strong>importance of passion</strong> when building a brand and gives some pointers on how to handle <strong>negative comments on social media</strong>.</p> <p>She follows that up with a must-listen discussion on the <strong>key practices</strong> social pros need to bring forward to create their personal brands, which is packed with useful and practical tips!</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:21 Mary talks through her decision to build a personal brand</li> <li>08:56 What motivates people to pursue their own personal brands</li> <li>10:47 How passion motivates consistency</li> <li>12:07 The ins and outs of building a social brand</li> <li>14:30 How Mary built an audience on TikTok</li> <li>15:44 Why controversial content works so well</li> <li>17:34 How Mary and Jay handle negative feedback</li> <li>22:02 How to pick the right kind of format for your content</li> <li>26:35 Core practices all social pros should bring forward</li> <li>30:40 Why you should take a simple approach to creating content</l