How Social Media Fuels Your Cumulative Advantage

<p>Mark Schaefer, Chief Operating Officer of B Squared Media, joins the Social Pros Podcast to discuss his latest book, <em>Cumulative Advantage,</em> and why it’s important to try new things and seek new opportunities.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener"><strong>Upfluence</strong></a></p> <p><a href="http://www.bit.ly/webaccess2020" target="_blank" rel= "noopener"><strong>accessiBe</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>What makes someone successful? Is it money, education, connections? Sometimes it’s hard to pinpoint the turning point in someone’s life.</p> <p>Mark Schaefer, Chief Operating Officer of B Squared Media, says that it’s not necessarily one thing that acts as an advantage. The initial advantage that people experience can be as simple as a singular conversation. He says that whatever this one initial advantage is can lead you down an entirely different path in your life. <em>“If you have this original advantage…you can build <strong>unstoppable momentum.”</strong></em></p> <p>Mark’s book, <em>Cumulative Advantage,</em> is based on the work of sociologist Dr. Robert Merton. It follows the idea that <strong>those who have some advantage can continue to benefit from it</strong> at a much faster rate than those who don’t.</p> <p>Mark talks about his own experiences and advantages and how they led him to where he is today. He shares why it’s so important to <strong>try new things</strong> and find your “<strong>seam</strong>” in the status quo.</p> <p><strong>In This Episode:</strong></p> <ul> <li>6:00 – What is cumulative advantage?</li> <li>13:45 – How internal narratives can hold people back</li> <li>16:50 – Why it’s so important to try new thi