How Smarter Bookkeeping Helps Increase Agency Profitability

<p>Are you doing your own bookkeeping? Are you paying too much for someone else to do it? You might be wasting valuable resources that could be focused on growing your agency and your profitability. In most cases, it’s not an agency owner's area of expertise and CPA's charge a ton for this service. It's worth it to hire someone who understands the scope of what you do and how to keep your books. Today’s guest is an expert in accounting for agencies and his company, Agency Dad, helps agency owners forecast their finances and establish a strong fiscal foundation for their future.</p> <p><strong>Nate Jenson</strong> is a certified management accountant, internal auditor, and fraud examiner who founded <a href="http://agencydad.money/freeaudit/" target= "_blank" rel="noopener">Agency Dad</a>, an accounting company that focuses on profitability for agencies. He offers bookkeeping services for agencies but their main focus is helping agencies understand financials and what’s driving profitability. Nate has been on the show before talking about the <a href= "https://jasonswenk.com/marketing-agency-financials/" target= "_blank" rel="noopener">financial benchmarks and KPI’s</a> that can help you plan for the <a href= "https://jasonswenk.com/skyrocket-agency-profitability/" target= "_blank" rel="noopener">future of your agency</a>.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Why you shouldn’t do your own bookkeeping.</li> <li>The high cost of bookkeeping mistakes.</li> <li>How tracking time will help you improve profitability.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href= "https://www.stitcher.com/show/the-smart-agency-masterclas