How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

<p>In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How Small Businesses Can Get Started with PR Without Hiring an Agency</em></li> <li>00:36 – Public relations is still relevant today</li> <li>00:49 – Eric recommends <a href= "https://www.helpareporter.com/">HARO or Help a Reporter Out</a> <ul> <li>00:54 – You can find reporters who are also looking for help</li> <li>01:04 – They have all sorts of categories of stories that you don’t expect</li> <li>01:16 – Monitor it and get daily alerts</li> </ul> </li> <li>01:28 – Neil, as a startup, loves using agencies and individual people <ul> <li>01:37 – <a href="https://www.linkedin.com/in/prserve">Chris Barrett</a> is a performance-based PR rep</li> <li>01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space</li> <li>01:55 – Chris still continues with his model and has also worked with Eric</li> <li>02:14 – Pay per performance is definitely an option</li> </ul> </li> <li>02:21 – <a href="https://www.prlog.org/">PRLOG</a> is another tool that you can use</li> <li>02:28 – “The best PR isn’t what most people think of”</li> <li>02:36 – Neil hit people up in their space and he helped them out for free <ul> <li>02:44 – Get them to blog about your business in exchange for the “help”</li> </ul> </li> <li>03:06 – You can also use <a href= "https://support.office.com/en-us/article/Use-mail-merge-to-create-and-send-bulk-mail-labels-and-envelopes-f488ed5b-b849-4c11-9cff-932c49474705"> Mail Merge</a> to reach out to people</li> <li>03:22 – <a href= "https://www.journorequests.com/">JournoRequest</a> can also do PR for you</li> <li>03:33 – Take a look at your dimensions and your competitors’ as well</li> <li>03:51 – Have the monitoring tools in place</li> <li>03:56 – PR is a nu