How Shield Are Driving 40 Product Demos Per Week Using LinkedIn Outreach | Episode #15

<p><strong>In this episode, Tukan spoke with the Growth Marketing Manager at Shield App, Filippo Piras.</strong></p> <p>LinkedIn... Personal Branding... both of these terms are the talk of the town at the minute for most B2B marketers.</p> <p>...with many touting it to be the "new way" to drive demand.</p> <p>So for this episode we invited on a true LinkedIn expert himself, Filippo Piras from Shield, to finally separate the hype from the facts.</p> <p>During the conversation, Tukan &amp; Filippo discussed:</p> <p>1️⃣What's vanity &amp; what's not when it comes to measuring content success?</p> <p>2️⃣Shield's strategy for encouraging their employees to post content.</p> <p>3️⃣How Shield are using "social listening" to aid their outbound prospecting efforts.</p> <p>To connect with Filippo, click <a href="https://www.linkedin.com/in/filippopiras/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message