How SentinelOne Structure Their Content Marketing Program | Episode #12

<p>In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman.</p> <p><br></p> <p>Content marketing is a MAZE for most marketers.&nbsp;</p> <p><br></p> <p>With a lot of companies, falling into the trap of just creating content for the sake of creating content.&nbsp;</p> <p><br></p> <p>So, how do you actually execute a successful content strategy? 🤔</p> <p><br></p> <p>Well, in this episode Yotam broke down exactly how they're approaching their content strategy for both gated &amp; un-gated content.&nbsp;</p> <p><br></p> <p>Here are just some of the things we covered in the episode:</p> <p><br></p> <p>➡️ How they package up their best "un-gated content" to create "gated content"</p> <p><br></p> <p>➡️ The three different types of content they create &amp; why it's important&nbsp;</p> <p><br></p> <p>➡️How they've pivoted their content strategy since COVID &amp; how being the "first-movers" with the content they're producing has helped them stand out.</p> <p><br></p> <p>If you want to check out SentinelOne, click <a href="https://www.sentinelone.com/">here&nbsp;</a></p> <p><br></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message