How Sam's Club Quadrupled Down on Social Care

<p>MacKenzie McCarver and Tina Parker from Sam’s Club join this episode of Social Pros for part four of the five-part <strong>Social Pros Deep Dive</strong> series.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener"><strong>Upfluence</strong></a></p> <p><strong><a href="http://www.supermetrics.com/social-pros" target="_blank" rel="noopener">Supermetrics</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>The <strong>Sam’s Club Deep Dive</strong> is a new five-part series offers a detailed look into how a big business manages social strategies, scheduling, business growth, community, and more.</p> <p>For many, social media is the <strong>first port of call for customers</strong> with questions or complaints. It’s often the fastest way a brand can directly contact its customers.</p> <p>This means that businesses, big or small, need to think about how they approach customer care on social. With a big business such as Sam’s Club, this operation is a lot more elaborate.</p> <p>Find out how in this episode of Social Pros Deep Dive. In part four of five, Social Pros speak with MacKenzie McCarver and Tina Parker – key members of the social media team at Sam’s Club.</p> <p>Director of Social Media, MacKenzie, is back from our talk in part three, this time joined by Tina Parker, Associate Director of Brand and Social Marketing.</p> <p>They discuss Sam’s Club’s <strong>refreshingly proactive take on customer care</strong>, the best way to interact over social media, and how the club celebrates its <strong>brand ambassadors</strong>.</p> <p><strong>All five episodes are out now, so get ready to binge!</strong></p> <p>As this is a brand-new series, we’d love to hear some feedback on what you thi