How Sam's Club Creates Community With Social Media

<p>MacKenzie McCarver and Hunter Wuensche from Sam’s Club join this episode of the Social Pros podcast in part three of a five-part <strong>Social Pros Deep Dive series.</strong></p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener"><strong>Upfluence</strong></a></p> <p><strong><a href="http://www.supermetrics.com/social-pros" target="_blank" rel="noopener">Supermetrics</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>The five-part <strong>Sam’s Club Deep Dive series</strong> looks closely at how big businesses manage social media, covering all the strategies, methods, and team dynamics over not one but five episodes. The series kicks off with Sam’s Club, the beloved wholesale membership club.</p> <p>Social media has a way of bringing people together, and that’s what Sam’s Club is all about. The social media team at Sam’s Club has ballooned in size over the past few years, and it’s transformed the way it approaches social media.</p> <p>In part three of five episodes in the Sam’s Club Deep Dive series, Social Pros talks to MacKenzie McCarver and Hunter Wuensche about <strong>creating community through social media</strong>.</p> <p>MacKenzie is the Director of Social Media, and Hunter is the Social Media Manager at Sam’s Club. They share how Sam’s Club creates a community, both within its own team and its members, through social care, user-generated content, and <strong>influencer marketing</strong>.</p> <p>You’ll also hear how MacKenzie and Hunter’s roles fit into the team and how they impact the day-to-day social strategies at Sam’s Club.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:00 – What the day-to-day social media strategies look like at Sam’s Club</li> <li>6:44 – R