How Salespeople Fail At Transparency

<p>We all know that establishing trust is a critical element in the sales process, but salespeople will often damage that trust by not delivering on their commitments or over-delivering. In this week's episode, we sit down <a href="https://youtu.be/9A0vTROi_JI">with Todd Caponi,</a> an expert in the neuroscience of selling, to establish how to become more transparent in the way we make - and deliver on - our prospect commitments.</p>