How SaaS Founders Should Think About Community with Jared Robin of RevGenius

<p>Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.</p><p><br></p><p>0:00 Introduction</p><p>1:23 Conversation with Jared</p><p>4:26 Debunking community building</p><p>7:20 Building blocks</p><p>10:50 Meeting friends online</p><p>15:10 LinkedIn to Slack</p><p>16:40 Apollo VS ZoomInfo</p><p>20:56 The long game</p><p>27:45 Crawl, walk, run</p><p>30:00 Sign of success</p><p>32:14 Outro</p><p><br></p><p><a href="https://www.revgenius.com/revcon/" target="_blank">Sign up for RevCon for free</a> on 10/18-10/19</p><p><span style="color: rgb(55, 65, 81);">Check out&nbsp;</span><em style="color: rgb(55, 65, 81);">The State of the B2B Podcast Listener&nbsp;</em><span style="color: rgb(55, 65, 81);">report:&nbsp;</span><a href="https://app.thejuicehq.com/content/iDBYabKrzobM35zpqY5NXwNG" target="_blank" style="color: rgb(55, 65, 81);">Exclusively on The Juice</a></p><p><a href="https://www.thejuicehq.com/modern-day-marketer" target="_blank" style="color: blue;">Sign up for Modern Day Marketer</a><span style="color: rgb(55, 65, 81);">&nbsp;(the newsletter)</span></p><p><br></p><p><span style="color: rgb(55, 65, 81);">Follow Jared: </span><a href="https://www.linkedin.com/in/jaredrobin/" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a><span style="color: rgb(55, 65, 81);"> | </span><a href="https://www.revgenius.com/" target="_blank" style="color: rgb(55, 65, 81);">RevGenius</a></p><p><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="ht