How Ruben Lindo Launched a Growing Canna-Empire

<p><span data-contrast="auto">Ruben Lindo spent more than 20 years in the legacy cannabis market before a bounced check landed him in federal prison for 14 months. After getting out, Lindo briefly worked at a small construction start-up in upstate New York but in 2015 entered the cannabis industry as an advisor to an aspiring cannabis investor. Together, they founded CBD-focused Phoenix Nutraceuticals in 2018, and Lindo founded his THC-focused cultivation company, Black Mar Farms in 2019.</span> <span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span></p> <p><span data-contrast="auto">To make his cannabis companies successful, Lindo mined his own diverse business experience that includes launching his own businesses, working in the technology sector, construction management, and M&A sectors, as well as 10 years playing professional football. Lindo shares his insights on this episode of Seed to CEO, including:</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">-New businesses that go for “low-hanging” fruit cost less to launch and have a better chance of succeeding.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">-When your business faces price pressure, focus on your best products</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">-Customer service is what gains traction with customers.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">-How to partner with a caregiver to create a successful recreational business.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">-How to identify and target a consumer segment and create brands that resonate with those consumers</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">.<b