How Ross Hudgens focused on high quality clients, content and services to grow Siege Media

<p><strong>Key points:</strong></p><ul> <li>Why Ross originally decided to lean into content marketing (2:07)</li> <li>My thoughts on developing a strong brand (3:50)</li> <li>How Siege chooses high quality clients (7:21)</li> <li>How Siege attracts the best people to work for them (8:17)</li> <li>My take on the war for talent (9:14)</li> <li>How Siege's marketing strategy has evolved (15:13)</li> <li>My thoughts on how to become a top name in your industry (16:38)</li> <li>Why people want to follow people, not brands (20:45)</li> <li>How Ross thinks about creating moats (25:00)</li> <li>Why my view on "hiring for talent, training for skill" has changed (29:29)</li> <li>What strategies Siege are doubling down on (30:30)</li> <li>Wrap up (32:35)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174">Content and Conversations</a> Podcast</p><p><a href="https://seths.blog">Seth Godin</a></p><p><a href="https://davegerhardt.com/">Dave Gerhardt</a></p><p><strong>My Links:</strong></p><p><a href="https://twitter.com/peeplaja">Twitter</a></p><p><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a></p><p><a href="https://peeplaja.com/">Website</a></p><p><a href="https://wynter.com/">Wynter</a></p><p><a href="https://speero.com/">Speero</a></p>