How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption

Wharton marketing professor Raghu Iyengar joins the show to talk about a new e-book he's co-authored on creating resilient marketing strategies to prepare for the next disruption. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>