How Relationship Equity Establishes Your Agency as a Category of One

<p>Do you know how relationship equity could help you grow your business and establish yourself as a category of one? <a href= "https://www.michaelstamo.com/" target="_blank" rel= "noopener">Michael Stamatinos</a> has always thought of himself as a connector. His love for building bridges and connections led him to the business development, marketing, and sales world. He founded Omorfi, an agency that empowers individuals to take a leadership role in their community and he focused on his passion for the healthcare sector, the role of leadership in communities, and helping people make connections. In this episode, he sat down with Jason to talk about how relationship equity became the core of all his interactions with the people in his life, how agency owners could use this concept to improve their relationships with clients and peers, and how being passionate about your business can really help you establish yourself as a category of one.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Relationship equity.</strong> Michael considers himself to be a connector. He loves creating connections between people and really believes in the concept of relationship equity. To him, relationships are like a bank account, you have to make sure to make a deposit and you have enough money before making a withdrawal or a purchase. “There are folks that are very quick to make massive withdrawals and they haven't substantiated,” he explains. People will sometimes try to get something from a person without first establishing a true connection with them and building trust. How can you do that? By taking that relationship and multiplying it by time and by value. That is what truly builds relationship equity.</li> <li><strong>How can agency owners use it?</strong> Relationship equity is all about connections and being bridge builders. Agency owners can really benefit from this approach when they focus on <a href="https://jasonswenk.com/understanding-your-clients/" target="_blank" rel="noopener">really understanding</a> who it is that you