How Ralph Structures His Campaigns for Massive ROAS

<p>What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase <em>in less than 6 months</em>?</p><p>On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at <a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a> that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study <a href="https://tiereleven.com/mastery" rel="noopener noreferrer" target="_blank">here</a>.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”</p><p>Listen in to find out how to achieve this online marketing nirvana in your own campaigns.</p><p>IN THIS EPISODE YOU’LL LEARN:</p><ul><li>How (and why) to set up tracking before you do anything else&nbsp;</li><li>The key differences at each level of traffic (aka, a funnel marketing masterclass)&nbsp;</li><li>Why Tier 11 didn’t need to use a third party data tool in this campaign</li><li>How this case study would change today if they used Google Performance Max</li></ul><br/><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://tiereleven.com/mastery" rel="noopener noreferrer" target="_blank">Download the case study</a></li><li><a href="https://tiereleven.com" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li>Follow <a href="https://twitter.com/perpetualtraf"