How Pricing Walls Impact Your Customers Willingness-to-Pay with Robert Tinterov

<p><strong>Robert Tinterov</strong> is a CEO at Atenga Insights Group. He is a serial entrepreneur, investor, Advisor, and his expertise are also in Sales, Marketing, General Management, Product development, and disrupting digital media.</p> <p>In this episode, Robert talks about how you can explore your pricing walls and use it to increase demand for your business and scale your growth.</p> <p><strong> </strong></p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Learn to identify your price walls so you can map prices according to your target audience and maximize profits</li> <li>Find out how to ask the right question about a person's willingness to pay</li> <li>Learn why pricing potential needs to be raised in the boardroom and how it can be done</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“Learn and explore your price walls. Instead of avoiding them, work with them, use them and create higher demand for your products or services.”</strong></p> <p align="center"><em>- Robert Tinterov</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:38 - How he got into pricing</p> <p>02:45 - What does Atenga focuses on</p> <p>04:00 - Three levels of potential users of Atenga</p> <p>05:01 - People purchasing from Atenga versus Atenga selling to them</p> <p>05:38 - A process they developed to help clients</p> <p>07:36 - Reasons why price walls exist</p> <p>08:19 - What usually is the last digit for pricing walls</p> <p>09:08 - Asking a question on someone’s willingness to pay without being obvious about it</p> <p>11:08 - How to arrive at the last digit that is nine and can they tell the difference in demand on 350 versus 359</p> <p>12:17 - Ways Atenga finds customers</p> <p>13:01 - Robert’s biggest concern</p> <p>14:34 - Why is pricing not yet in the boardroom’s agenda and what can be done to</p> <p>Improve on this aspect</p> <p>19:03 - Pricing advice that can create great impact in one’s business</p> <p>19:46 - Starting small and doing the easiest b