How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)</li> <li>[00:36] Coke is still the biggest beverage company in the world and they have a larger market cap.</li> <li>[00:57] There is a book about this topic possibly called Fizzled and a podcast called “<a href= "https://wondery.com/shows/business-wars/">Business Wars</a>”.</li> <li>[01:10] Pepsi went out of business a couple of times</li> <li>[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.</li> <li>[01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.</li> <li>[02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.</li> <li>[02:55] Michael Jackson was hot in the 1980’s.</li> <li>[03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.</li> <li>[03:35] This one spokesperson boosted their sales.</li> <li>[03:55] Freemium and free trials are great ways to undercut your competitors and get more business.</

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Episodes

How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794

Nomzy Stholly

7:17