How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330

<p><span style="font-weight: 400;">In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <p><strong>[00:25]</strong> <span style="font-weight: 400;">Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.</span><strong>[00:34]</strong> <span style="font-weight: 400;">Quick information on Peloton and what the company offers.<br /></span><strong>[01:09]</strong> <span style="font-weight: 400;">The initial struggles that the founder of Peloton had with investors.<br /></span><strong>[01:48]</strong> <span style= "font-weight: 400;">Too cheap or too expensive — both bad for sales.<br /></span><strong>[02:39]</strong> <span style= "font-weight: 400;">The impact of intelligent pricing; signaling quality through the price tag.<br /></span><strong>[04:17]</strong> <span style="font-weight: 400;">Current prices on Peloton's products and financing options they offer.<br /></span><strong>[04:50]</strong> <span style= "font-weight: 400;">Starting with high-end pricing and then moving down-market with cheaper items.<br /></span><strong>[05:19]</strong> <span style= "font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p><span style="font-weight: 400;"><a href= "https://www.onepeloton.com/">Peloton</a><br /></span><a style= "font-family: -apple-system, BlinkMacSystemFont