How Paid Advertising is Actually Dying | Ep. #957

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "https://docs.google.com/forms/d/e/1FAIpQLSegKGoOGZ2CfPUZjPMAMSWD_lBVKSSRym1HP57fQJV67oAwEw/viewform"> here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Paid Advertising is Actually Dying</li> <li>[00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.</li> <li>[01:10] So much VC money is getting wasted on ad spending.</li> <li>[02:05] You need to think about upsells and downsells.</li> <li>[02:40] Think of all the possible outlets you can use to push your upsells and downsells.</li> <li>[03:30] The biggest companies in China are not ad platforms, which is different here in the US.</li> <li>[03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.</li> <li>[04:15] China is better at monetizing, but we’re getting there.</li> <li>[04:16] That’s all for today!</li> <li>[04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out <a href= "http://singlegrain.com/dtla"><span style="f

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Episodes

How Paid Advertising is Actually Dying | Ep. #957

Nomzy Stholly

5:45