How Outreach Transitioned From "In-Person Events" To "Virtual Events | Episode #10

<p>In this episode, Alex spoke with the Director of Demand Generation at Outreach - Harmony Anderson.</p> <p><br></p> <p>How do you pivot an entire "in-person" event strategy... overnight? 🤔</p> <p><br></p> <p>Well, for Outreach this is exactly what they had to when COVID hit - they went from last year doing 225 in-person events... to having all of those cancelled back in March, when COVID hit.&nbsp;</p> <p><br></p> <p>In this episode Harmony breaks down:</p> <p><br></p> <p>➡️ How Outreach pivoted to Virtual &amp; got 13,000+ people to attend their Virtual Event.&nbsp;</p> <p><br></p> <p>➡️ Why follow-up &amp; everything you do as "marketing collateral" around the event is so important - when it's Virtual.&nbsp;</p> <p><br></p> <p>➡️ Why she thinks Virtual will never replace the value of in-person &amp; how that impacts "lead scoring"&nbsp;</p> <p><br></p> <p>An absolute value-packed episode to say the least... especially if you've been on the fence about Virtual Events.&nbsp;</p> <p><br></p> <p>If you want to check Outreach, click <a href="https://www.outreach.io/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message