How Original Research Will Supercharge Your Content Marketing | Ep. #1337

<p><span style="font-weight: 400;">In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <p><strong>[00:25]</strong> <span style="font-weight: 400;">Today’s topic: How Original Research Will Supercharge Your Content Marketing.<br /></span><strong>[00:35]</strong> <span style= "font-weight: 400;">What do we mean by original research in this context?</span><strong>[01:19]</strong> <span style= "font-weight: 400;">Once the data has been collected and compiled, post something accessible.<br /></span><strong>[01:41]</strong> <span style="font-weight: 400;">The increase in backlinks when using original data over someone else's.<br /></span><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">[03:33]</strong> <span style="font-weight: 400;">Look for hot topics; you want to write about things that people want to read!<br /></span><strong>[04:01]</strong> <span style= "font-weight: 400;">Data points often signal utility to readers and will get more clicks and traffic.<br /></span><strong>[04:37]</strong> <span style= "font-weight: 400;">Well-presented data; graphs and graphics with tools like Canva.<br /></span><strong>[04:52]</strong> <span style= "font-weight: 400;">Outsourcing this job to others if you do not have time to do it yourself! <br /></span><strong>[05:11]</strong> <span style= "font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.