How Optimizing Communication Helps Bring a Product From Brain to Screen

<p>Product professionals are tasked with taking what they learn from the market and making it a reality. But, to do that, you have to communicate effectively with the people building the product.</p> <p>In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Jonathan Lucky, scrum master at <a href='https://www.dazn.com/'>Dazn</a>, and they talk about how to bring information to the engineering team that is digestible and usable.</p> <p>Jonathan discusses:</p> <ul><li>The value of shortening the feedback loop between the engineers and customers</li> <li>Why you should include the engineers in the buyer persona creation process to create an environment where insights are jointly-owned</li> <li>Effectively building teams and optimizing communication</li> </ul> <p> </p> <p>Additional Resources:</p> <p>[Article] <a href='https://www.pragmaticinstitute.com/resources/articles/product/using-data-driven-personas-to-boost-business/'>Using Data-Driven Personas to Boost Business</a></p> <p>[Article] <a href='https://www.pragmaticinstitute.com/resources/articles/7-buyer-persona-generators-and-templates/'>7 Buyer Persona Generators and Templates</a></p> <p> </p> <p>Knowing who buys your products is one thing. Becoming an expert on your buyers and using that knowledge to create product marketing plans that impact the bottomline is something else.</p> <p><a href='https://www.pragmaticinstitute.com/course/product/market/'>Market</a> is a course that helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. <a href='https://www.pragmaticinstitute.com/course/product/market/'>>> Enroll Today</a> (edited) </p>