How One Agency Doubled Revenue Becoming Specialists in a Unique Niche

<p>Are you resisting the advice to niche down and become a specialist? Do you think niching down means losing opportunities and turning down clients? It's normal to fear a change like this but when you understand your ideal audience, you can't lose. Your ideal prospects will notice that you speak their language and understand their challenges. That leads to building trust and authority as well as a pipeline full of prospects. For one agency, everything changed once they realized they already had tons of success in an uncommon niche. It took time but this agency doubled revenue when they went all in.</p> <p><strong>James Kaye</strong> is the co-founder of <a href= "https://www.biggamesmachine.com/" target="_blank" rel= "noopener">Big Games Machine</a>, a video games PR agency with unique experience in delivering consumer and B2B PR campaigns for clients worldwide. Although it has tons of experience in the gaming industry, James’ agency wasn’t always marketed to that niche. The decision to speak to its ideal audience changed everything for its business. He discusses how this small change helped them double their revenue.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Doubling their revenue by positioning themselves as a specialist agency.</li> <li>Struggling to fill his agency’s pipeline.</li> <li>Why choosing a niche doesn’t mean you’ll turn down all other clients.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.fm/series/1499414" target="_blank" rel= "noopen