How One Agency Achieved 3X Revenue for Their Client with Relevant Messaging

<p>Do you struggle with educating clients on relevant messaging? Great messaging addresses the audience's emotional connection with an issue and sometimes that means it's not all about the product. Educating clients on looking beyond their product can be tricky. However, once they understand it they'll see significant growth. Today’s guest increased his client's topline revenue from $35 million to $230 million in just 18 months by understanding who their message was aimed at. For his <a href= "https://jasonswenk.com/3-big-lessons/" target="_blank" rel= "noopener">second podcast appearance</a>, he discusses how he fell in love with helping challenger brands and how he helps them rise above the plateau to success. He also shares 2 mistakes you might be making that are costing you money.</p> <p><strong>Bill Harper</strong> is the founder of <a href= "https://www.wmharper.com/" target="_blank" rel="noopener">WM Harper</a>, a strategic branding agency focused on brands in need of transformation. His team helps companies that have hit a plateau. These are challenger brands that haven’t quite hit their potential goal and need help figuring out how to get to the next level.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Why clients need to understand it's not always about the product.</li> <li>Building an agency machine that runs itself.</li> <li>2 Mistakes are a big waste of time and money.</li> </ul> <p> </p> <h2>Sponsors and Resources</h2> <p><strong>Wix: </strong>Today’s episode is sponsored by the <a href="https://wix.com/partners" target="_blank" rel= "noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="