How Often to Update Old Content | Ep. #1148

<p><span style="font-weight: 400;">In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How Often to Update Old Content.</span></li> <li>[00:34] <span style="font-weight: 400;">The SEO benefits of updating your content.</span></li> <li>[00:57] <span style="font-weight: 400;">New content creation versus updating already established articles and information.</span></li> <li>[02:06] <span style="font-weight: 400;">Using tools to track the decay of your content over time.</span></li> <li>[03:10] <span style="font-weight: 400;">Minimizing issues and loss of traffic to improve user experience.</span></li> <li>[03:39] <span style="font-weight: 400;">Going in-depth on articles and doubling down on quality and currency.</span></li> <li>[04:29] <span style="font-weight: 400;">The mistake of constantly creating new content over updating useful articles.</span></li> <li>[05:34] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://www.animalz.co"><span style= "font-weight: 400;">Animalz</span></a></li> <li><a href= "https://search.google.com/search-console/about"><span style= "font-weight: 400;">Google Search Console</span></a></li> <li><a href="https://ahrefs.com"><span style= "font-weight: 400;">Ahrefs</span></a></li> <li><a href="https://ba