How Often Should You Run Experiments? | Ep. #650

Nomzy Stholly

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Investing & Markets

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In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Often Should You Run Experiments?</li> <li>[00:39] Eric thinks you should be running experiments every single week.</li> <li>[00:55] For Eric’s site, they run experiments on the site itself and the business.</li> <li>[01:05] They use <a href="https://growthhackers.com/articles/north-star-metric"> North Star</a> to run these experiments and Eric loves the Leaderboard function.</li> <li>[01:45] The more experiments you run, the better off you are.</li> <li>[01:52] However, it’s hard to run experiments when you don’t have enough traffic.</li> <li>[02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.</li> <li>[02:28] A micro conversion could be someone going to your checkout page.</li> <li>[02:36] A macro conversion could be more sales in general.</li> <li>[03:00] If you’re a small business, it’s ok to track micro conversions only.</li> <li>[03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use <a href= "https://www.similarweb.com/">Similar Web</a><span style= "font-w

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