How often should you refresh your brand?

<p>In this episode, I respond to a question that was asked over on one of my Instagram posts. </p> <p><i>"About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?"</i></p> <p>I want to point out before we start that in this episode we’re not talking about a full-on, all the bells and whistles rebrand, but rather about making smaller adjustments to ensure your brand feels up-to-date and relevant. So, for the purposes of this episode, we’ll say you want to change things up a bit, but essentially stay true to the essence of your brand. And we’re talking about the visual side of your brand, not the deep strategic work.</p> <p>With that in mind, whilst I’d love for there to be an easy answer to this question, like “yes, every three years!” I’m sorry. The answer is: there is no set interval for when you should refresh your brand.</p> <p>Tune in to find out what signs you should be looking for instead of relying on fixed time intervals.</p> <p>Shownotes: https://petchy.co/shownotes/032/</p> <p>Book a Brand it! VIP Intensive: https://petchy.co/vip/</p>