How Noah Bragg Built a SaaS in Public And Sold It for $300k After Only 2.5 Years

<p><!-- wp:paragraph --></p> <p>Have you ever considered building a project in public?</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>In this week's episode of the Niche Pursuits podcast, Noah Bragg shares his journey of launching, growing, and eventually selling Potion. It's a website builder built on top of Notion that lets users create optimized sites in minutes.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Noah started by using the "build in public" approach, sharing his progress and journey on Twitter. And with the support of an open-source community, his own software development experience, and a strategic marketing strategy grew the success story he shares today.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Here's a quick rundown of Potion (although you'll want to jump down the page to watch the full interview):</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Noah initially priced the product at just $6 per site and gained his first 75 customers through Twitter.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Of course, he wanted to further expand his customer base and continue building awareness. So, he strategically launched on Product Hunt once he already had a bit of a community to help him promote and upvote it.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>As Potion continued to grow, Noah focused on compounding growth and reducing churn.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>There were lots of ups and downs throughout this process though and Noah does a great job of highlighting what seemed to work best for him.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>In the end, he managed to reach $6k MRR (monthly recurring revenue) and sell it for $300k after just 2 and a half years of work.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Noah is now working on a new project in the crypto space called TrustScore which aims to provide data and content to help users evaluate and trust differ