How Nick Shackleford Manages Capital Efficiency, Growth, and $50M+/Year Media Buy Bottlenecks

<p>GUEST BIO: </p><p>Specializing in paid social, performance creative, and digital education, Nick Shackleford’s overflowing co-founderships include structuredsocial.com, Geek Out Education, KEEPARE.  Shortly after attending UC Berkley and then graduating from Saint Louis University  with a BA in Communication Strategy &amp; Media Studies, he joined the LA Galaxy professional soccer team where he blocked goals for two years before re-entering the marketing world as a Global Social Coordinator for Resolution Media.  He went on to serve as Senior Digital Strategist for Agency Y, helped introduce fidget spinners to the US with his Figetly company, then joined Common Thread Collective as a Senior Digital Strategist and later as Director of Paid Strategy. From there, he went on his co-founding spree of three companies which he is involved in today,</p><p>TAKEAWAYS </p><p>The tried, tested, and proven effective hacks that can keep ads from dying out.</p><p>How UTM tags on FaceBook can transport you to performance tracking heaven.</p><p>What the tell-tale signs are that you need to have “the talk” about ad spend with your client.</p><p>Ways to soften the blow of “big number” invoices for clients you don’t want to lose. </p><p>What three data-driven questions everyone at your agency -- from media buyers to creatives  --  needs to be able to answer at all times.</p><p>RESOURCES/CONTACT:</p><p><a href="https://www.structuredsocial.com/">(Structured Social Website)</a></p><p><a href="https://geekoutedu.com/nbn/">(Geeok Out Website)</a></p><p><a href="https://www.linkedin.com/in/nickshackelford/">(Nick Shackelford Linkedin)</a></p><p>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/SgNj9MwHPZKZZGaQDQ72cRIRKgFJgK8zfKua1VrNFUpM7GcXR9QeyRPFo_axe8SwhZLNMzn1CQLReb61dS5eGmmIeHk?loadFrom=DocumentDeeplink&amp;ts=1.29">00:01</a>):</p><p><br>On this episode of the rich dad, poor ad podcast, we have an awesome guest, Nick Shackleford, he's responsible for shoe spending roughly 55 million right now who may br