How Newsletters Are Dead: You Should Do this Instead | Ep. #558

<p>In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How Newsletters Are Dead: You Should Do this Instead</em></li> <li>[00:45] Eric and Neil still have newsletters, but engagement is dropping.</li> <li>[01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.</li> <li>[01:26] You need to come up with new ways to connect.</li> <li>[01:38] Build up communities via social media and other outlets.</li> <li>[01:54] YouTube and chatbots have been great outlets for Eric and his clients.</li> <li>[02:11] <a href="http://alexbecker.org/">Alex Becker</a> does email a lot, but he is focused on building up his messenger subscribership.</li> <li>[02:36] Though newsletters are unpopular, they are still effective.</li> <li>[02:45] Eric and Neil have been moving towards shifting this message to chatbots.</li> <li>[03:15] <a href="https://growtheverywhere.com/">Growth Everywhere</a> added the <a href= "https://www.messenger.com/">Facebook Messenger App</a> and they have seen great results from that.</li> <li>[03:38] <a href="https://manychat.com/">ManyChat</a> has growth tools that are helpful.</li> <li>[03:54] One of Eric’s most profitable campaign is shifting to chatbots.</li> <li>[04:15] Collect emails through things like content upgrades.</li> <li>[05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.</li> <li>[05:15] <a href="https://zapier.com/">Zapier</a> can work with ManyChat.</li> <li>[05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.</li> <li>[05:54] That’s all for today!</li> <li>[05:56] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping