How Neil & Eric Run Marketing Experiments #2078

<p><span style="font-weight: 400;">In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: How Neil & Eric Run Marketing Experiments</span></li> <li><strong>[00:25]</strong> <span style="font-weight: 400;">An overview of testing and how to run marketing experiments.</span></li> <li><strong>[01:11]</strong> <span style="font-weight: 400;">How Neil and Eric run marketing experiments.</span></li> <li><strong>[01:48]</strong> <span style="font-weight: 400;">Why testing different parts of your funnel is key.</span></li> <li><strong>[02:03]</strong> <span style="font-weight: 400;">Some of the tools you can use to run experiments.</span></li> <li><strong>[02:19]</strong> <span style="font-weight: 400;">How Eric and his team choose which ideas to test using the ICE model.</span></li> <li><strong>[04:48]</strong> <span style="font-weight: 400;">Why you should choose the experiments that are easy to implement.</span></li> <li><strong>[05:13]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review, and subscribe to the show.</span></li> <li><strong>[05:26]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://www.marketingschool.io/pro"><span style= "font-weight: 400;">https://www.marketingschool.io</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://help.vwo.com/hc/en-us"><span style= "font-weight: 400;">VWO</span></