How Nasdaq Goes All in on Its People-Focused Social Strategy

<p>Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, joins this episode of the Social Pros Podcast to discuss Nasdaq’s people-focused approach to social.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.supermetrics.com/social-pros" target= "_blank" rel="noopener"><strong>Supermetrics</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>When building a social strategy, it’s easy to get lost in business goals, analytics, and conversion rates. But what about the people at the heart of social media – the customers, partners, business owners themselves?</p> <p>Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, shares her thoughts on why <strong>people should be the focus</strong> of everything you do in social media.</p> <p>A global tech company at heart, Nasdaq is about powering capital markets everywhere and <strong>connecting businesses together</strong>. Kelsey shares some behind-the-scenes glances at how Nasdaq manages social media and bespoke celebrations for businesses that go public.</p> <p>We also hear how her team manages <strong>remote working</strong>, both as a global team and working with the challenges of the pandemic.</p> <p><strong>In This Episode:</strong></p> <ul> <li>6:20 – Kelsey describes what it’s like working for Nasdaq</li> <li>8:48 – Who the primary audience of Nasdaq’s social media is and how they’re targeted</li> <li>11:40 – How Nasdaq’s social team collaborates with different businesses</li> <li>15:06 – Kelsey walks us through how her team plans campaigns</li> <li>20:37 – How storytelling fits into Nasdaq’s social media strategy</li> <li>25:17 – How Kelsey manages and coordinates sensitive information with news broadcasters</li> <li>29:36 – Nasdaq’s TikTok ven